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UK Against Fluoridation

Tuesday, September 26, 2006

Obsession with whiteness.

In an interview on “Good Morning America,” self-described tooth-whitening junkie Jessica N. admitted she abuses whitening products, and uses them far beyond product recommendations with applications up to twice a day for months at a time. “Whatever the cost, whatever the pain, whatever it takes to get there, I’ll do it,” she said.
Unfortunately, Jessica is not alone. Dubbed “bleachorexics” by cosmetic dentist Dr. Nancy Rosen and others, a growing number of people driven to achieve the perfect shade of white become obsessed with whitening products and use them to dangerous levels. Like the anorexic who sees herself as overweight, the bleachorexic is never satisfied with the whitening level. This overuse leads to inflammation, recession, sensitivity, and translucent teeth, the natural shade gone forever. How did we get here?

Weird.

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