Novel Packaging Technologies

How consumers will take to the technologies also remains to be seen. There have been protests that adding folic acid to bread or fluoride to water amounts to mass medication. What’s more, the industry need only look at how European consumers responded to genetically modified food to see what they might be up against, says Frans Kampers of the Wageningen Bionanotechnology Centre for Food and Health Innovations in the Netherlands – particularly if they are associated with the term “nanotechnology”.

Long article about new ways of treating food you may find interesting